Objective:
The objective is to create an engaging and user-friendly interface that enables users to easily find the desired information, enhancing their overall experience and driving higher user engagement and conversions.
Discovering Key Findings through Self-Heuristic Evaluation
My Hypotheses from Self-Evaluation
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My hypothesis is that creating a clean and welcoming home screen will build trust with users.
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My hypothesis is that categorizing information and avoiding overwhelming users with too much content on one screen will improve the user experience.
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My hypothesis is that following familiar user interface conventions will make it easier for users to navigate the app and improve its performance.
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My hypothesis is that separating the ads and offers into distinct sections will reduce the cognitive load for users.
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My hypothesis is that keeping the search bar clean and uncluttered will make booking easier and improve conversion rates.
As a UX designer, I can't rely on assumptions alone. I need to back up my ideas with solid data. So, before jumping into wireframing, I conducted > some research and analysis to validate my assumptions.
I looked at, secondary sources like industry reports and academic papers. Additionally, I analyzed competitor's user experiences to see what they were doing well and where they were falling short.
This thorough approach allowed me to design with confidence, knowing that my choices were informed by data and user feedback.
Secondary Research
I conducted secondary research to learn about how to increase engagement and bookings. Here are some insights.
Crafting and Validating My Building Blocks
Bringing it All Together
Conclusion
This project has been an incredible journey, filled with creativity,collaboration, and innovation.
Whether you're looking for freelance expertise or need assistance in optimizing your website or redesiging, feel free to DM me. I'm passionate about enhancing digital experiences and can help you achieve your goals.